In a strategic move, British billionaire Richard Branson is holding talks with Brazilian partners to start an independent airline in the largest country of Latin America. Notably, the new airline will be that of "Virgin Brazil" kind and will give a start offering domestic flights. Further, the later additions will include some notable international destinations.

Branson, the controller of Virgin Atlantic Airways observed, "Brazil is a very dynamic market and we haven't paid enough attention to it in the past. We know there is a lot of room to grow given the country's size and the need to develop the air transportation system for Brazil's own growth."

According to Branson, the talks are on progress and an announcement following the talks can be expected very soon. In addition, it is interesting to note that the civil aviation laws of Brazil cap the foreign ownership of the domestic airlines at 20 percent.

Interestingly, some of the notable and main rivals of Branson's carrier are TAM Linhas Aereas and Gol Linhas Aereas, which shall present a strict competition to the new airline. Most importantly, these airlines together command not less than 90 percent of the domestic aviation market of Brazil. Over and above, David Neeleman, the founder of JetBlue Airways' founder David Neeleman has also announced his plans to launch a Brazilian airline in 2009.

Amidst Brazil's booming economy and the dramatic expansion of the air travel, the new airlines claim that there is certainly a good prospect for new players in a market where the travelers have fewer choices.