With Recycle becoming UK's national campaign to persuade personal environmental action, people are urged to recycle all their holiday brochures once they return after a vacation. A survey estimates that over 180 million holiday brochures are distributed to Brits every year, which can easily stretch three times from London to Australia when placed end to end.

At the verge of summer, lot of Brits may be deciding to dispose last year's brochures before planning their next trip. The organization 'Recycle' stresses that rather than just dumping the old brochures in bins, it is important to recycle them.

Commenting on the issue, Recycle's public relations head, Amanda Barry Hirst remarked, "It's now easier than ever to book online but if you do need to pick up a brochure then think how it can be recycled or reused once finished. The simplest is for holidaymakers to take advantage of their easy and convenient doorstep recycling service or drop them off at their nearest recycling centre."

As a welcome initiative, some of the major holiday providers like The Travel Foundation and First Choice, have already jumped into the campaign.

Stressing that holidaymakers have a significant role in encouraging sustainable development across the globe, the UNWTO assistant secretary general Geoffrey Lipman remarked, "Tourism can and must play its part in responding to the global climate imperative and we can and must do this in a way that also advances the industry's contribution to poverty alleviation."