In a recent strategic move, Thrifty Car Rental has announced a summer promotional programme meeting the needs of its growing rank of UAE customers seeking to benefit from the value-added long-term rental schemes offered by the company. Most notably, the promotional programme comes into immediate effect running through 31 July 2008.

The scheme offers 15 days free rental at no additional charge to customers who commit to a vehicle for three months. Depending on the category of the vehicle hired by them, the car rental customers are given a choice of 15 days free rental or a gift voucher having a value of DHS750-1000.

With an escalation of the UAE population, the demand for good quality rentals is also on a dramatic rise. In addition to this demand, there is also a significant increase in the amount of car rental businesses giving way to the emergence of a competitive market predominated by customers who are value conscious. The general manager of Thrifty Car Rental, Rahul Singh noted, "Our prices reflect the shifting market"

Most notably, it is anticipated that this new summer promotional offer shall have a mass appeal among the car rental customers of the UAE, as the scheme is available on a wide range of vehicles. The company features an extensive range of fleet based in over 30 locations throughout the UAE. The company is able to offer its customers a number of rental options meeting a wide range of needs.

Visit www.thrifty.com