In a significant move, Southwest has come forward to officially recognize Thrifty Car Rentals as one of its key partners, in connection with the implementation of Rapid Rewards, the American discount airline's frequent flyer program. Most notably, this new agreement established between the two firms will enable the members earn triple the reward points than what they would actually receive if they rent a car through Thrifty anytime until 31st October. However, to qualify for these extra points, clients must necessarily hire a vehicle for at least five consecutive days.

Expressing this as a great deal, Ryan Green, in charge of customer loyalty initiatives at Southwest Airlines, noted that passengers shall reap amazing benefits out of this deal, which shall further help them arrange their ground transportation much easily through Thrifty Car Rental, immediately on their arrival at the destination airport. Above all, the passengers can now earn more points on their travel than anytime before on the hire of these vehicles. According to the predications made by the airline executives, the Rapid Rewards programs is all set to greatly expand in the forthcoming months as increasing number of Thrifty renters are joining the scheme to enjoy the added benefits of the increased reward opportunities.

Most notably, in addition to being the most prominent discount carrier in the United States, Southwest Airlines is also the largest airline in the country in terms of the number of passengers transported in a given year. On the other hand, Thrifty is part of the Dollar Thrifty Automotive Group, with the firm operating about 835 outlets in the US.