After a long period, 12 years after he first arrived in Luton in 1995, the serial entrepreneur, Stelios returns to the first home of his 'easy' kingdom-the place where he has inaugurated easyHotel Luton.

Owned and run by Eclipse Hotels, the 58-room easyHotel Luton, which is located in the centre of the town, a few minutes' taxi ride from the airport and near Luton train station, uses the brand's set ideal of trouble-free relaxation and great value.

Offering clients a clean and consistent atmosphere, comfy beds and new fitted shower rooms while charging for add-ons like the TV, internet access, towel changes and storeroom, the hotel can offer special prices starting from £19.95 per room per night.

easyHotel Chairman, Stelios, said, "I am delighted to be working with an experienced hotel operator like Eclipse Hotels in opening easyHotel Luton. It seems appropriate that our first UK hotel outside of London is to launch where my low-cost, business vision began over a decade ago. Offering great value for travellers, the hotel is perfect for those who want to avoid early starts, costly cab rides or wasting money on expensive accommodation during a stop-over".

Sameer Damji, Managing Director of Eclipse Hotels, said, "We firmly believe that the easyHotel brand and super-budget model has huge growth potential in the UK. The success that they have enjoyed over the past two years is testament to the rising demand for good quality, consistent, value for money hotel accommodation.

We are looking forward to building on our partnership with easyHotel with the opening of our second property; easyHotel Heathrow, later this summer".