With a recent report stating that the red tape is hampering efforts to enhance the holiday experience in Britain, the government has been urged to increase its support to the country"s tourism industry.

Commenting on the present scenario in the industry, VisitBritain"s chief executive, Christopher Rodrigues, remarked, "The recent fall in sterling and the approaching Olympics in 2012 give us a tremendous opportunity to promote Britain as a holiday destination, provided we are given the appropriate financial tools and policy support." VisitBritain is the organization entrusted with the responsibility of promoting tourism in UK.

Since there were problems with the public transport system of the capital city, thousands of attendees who represented important tourism markets across the globe found it very difficult to get to the event venue in Docklands during the World Travel Market in London this week. Barbara Follett, the Minister for Culture, Creative Industries & Tourism, conveyed her apologies for the transport problems.

It is expected that the London Olympic Games scheduled in 2012 would give a major boost to the revenue ensuing from tourism. However, a report commissioned by VisitBritain and Tourism Alliance, listed the barriers that could hinder the growth of inbound tourism.

The report states that a shortage of information about what is on offer, skill shortages and transport difficulties and overcrowding hamper the efforts of tourism operators. Estimates made at present reveal that tourism industry contributes about £114 billion to the economy of Britain.