Selecting a car hire company can be a tough job for customers, as there are a large number of car hire firms in the market and it is not easy to identify the factors to be considered before making a choice.

Findings of the consumer surveys carried out in the past reveal that price is one of the key considerations for those who want to rent vehicles and the increasingly large number of price comparison websites is a proof of this trend.

However, service is also a key factor that consumers consider for selecting for a car hire company, with the speed and the quality of service playing an important part in customers' decision. E-booking facility and a quick email response are also important service elements.

Some customers get attracted by the environmental awareness and initiatives of a car hire firm and choose the firm whenever they need a rental car.

Most of the car hire firms offer a selection between petrol and diesel cars, though some firms now also offer environmentally friendly hybrid vehicles that produces less than 120 gm of CO2 per km. And, a genuinely green firm will also offer some kind of carbon-offsetting scheme for its customers.

The variety offered by a firm is the last important element that many car hire customers consider. While some customers like to take the same rental car, others want to try different cars out each time they need a rental car.