As OpenSkies, the new Europe to US flights subsidiary of British Airways, gets ready for start-an online marketing shot for the new carrier has been opened. British Airways is spending considerable time for the development of its subsidiary and it won't be surprising if we some more developments in the coming future.

The new drive, developed with Web Liquid-a digital agency-aims at the premium leisure and business travel segments, by making use of social media along with normal search and display arrangements of marketing.

For the promotion of the carrier's opening route between New York and the French capital city of Paris, display ads will appear on a number of New York-based sites including The New York Times, Bloomberg.com and The Wall Street Journal, and the search keywords will include 'premium flights to New York' and 'business travel to Paris'. This is a great development for air travel to the cities of New York and Paris.

Additionally, ads will target customers interested in food and fashion, with ideas put on Vogue and French news website LeParisien.

Furthermore, Web Liquid have also provided British Airways with a website www.flyopenskies.com for its new subsidiary, and passengers can peep into more details about the flights and other issues related to air travel.

The site allows consumers to view and comment on the carrier's progress, in addition to a time-lapse video of the painting of the first aircraft of OpenSkies.