OpenSkies, the new business-class subsidiary of the UK's flag carrier British Airways, is to start operating its services from today, the 19th of June. This could prove to be a path-breaking inauguration for the aviation industry as it will open a lot of new ventures across the countries.

The carrier's inaugural flight will take place on the route from Paris Orly to New York, and according to an airline spokesperson bookings for the connection are going well and are beyond expectations.

The airline has been offering promotional ticket prices on its flights to US travellers, with premium economy seats available at just $750 one way. Taxes are not included in the offer price.

The chief executive of British Airways, Willie Walsh had come under flames for pressing ahead with the start of the carrier, which comes after the failure of executive airline Maxjet, Eos and, most recently, all business class carriers Silverjet.

But BA chief asserts that the new carrier will have a competitive lead over the now out of air competitors, referring to its low-cost base and help from British Airways in sales and marketing.

A representative said, "It's a tough market and OpenSkies knows that it will have to be at the top of its game to compete. It's still early days and their advertising and marketing is just starting to kick in".

OpenSkies is planning to operate its flights from New York to Brussels, Amsterdam, Milan and Frankfurt.