To encourage people to choose only those modes of travel that are environmentally friendly, an incentive scheme has been introduced by South Yorkshire Passenger Transport Executive.
PTE described the initiative called Carbon Quids as the UK's first 'green money'. The scheme is being launched as part of European Mobility Week - from September 16 to September 22, 2007 - to encourage the public for making use public transport, walk and cycle.
From September 10 to September 22, all who will use a sustainable mode of travel for makes a journey, will be awarded with Carbon Quids.
Awardees can also choose to exchange the award for a number of prizes such as a bike, free travel, gym membership or trees.
Ten Quids per day will be given to those who will complete a travel diary with the details of their walking or cycling journeys to work, while ten Quids per day will be awarded to people who register for car sharing on the carbonquids.info website.
Exchange of Quids for prizes is available at one of four Carbon Cash In points being set up in Doncaster, Rotherham, Sheffield, and Barnsley town centres on September 22.
"Our aim is to encourage more people to think about how they travel and how their behaviour affects the environment. We understand that people will not stop using cars, however by catching the bus to work once a week, or walking to the shop, everyone can do their bit for the environment", said Roy Wicks, director general at SYPTE.
