With an exciting event entitled "Hong Kong Saddles Up For Olympics", The Hong Kong Tourism Board (HKTB) gave a kick-start to a line of Olympics equestrian promotions in the UK. Earlier last month, similar marketing activities were launched in Auckland, New Zealand, and this would mean the second big marketing campaign by the tourism board.

Held on 15th October in the Household Cavalry Museum, "Hong Kong Saddles Up For Olympics" was officiated by dignitaries like The Hon John Tsang, Financial Secretary of the Hong Kong Special Administrative Region (HKSAR) and his wife; Mr Andrew Finding, CEO of the British Equestrian Federation and Mr Anthony Lau, Executive Director of the HKTB.

The Executive Director of the HKTB Mr Anthony Lau remarked that Household Cavalry Museum was specially chosen by HKTB to host a number of promotional events for the Olympic. He said, "In view of the British's love for equestrian, the HKTB will launch a series of market-oriented activities to heighten their desire – especially that of the equestrian enthusiasts – to visit Hong Kong during the 2008 Olympics".

He too added, "We will capitalise on the opportunity to promote Hong Kong as the co-host city of the 2008 Olympics Games, to enhance the city's exposure in the UK and to highlight the uniqueness of Hong Kong as a travel destination. Through the promotions, we hope that the UK visitors will include Hong Kong in their tour itineraries to the Beijing Olympics or to other Mainland cities".