Richard Lovell, the former Carlson Wagonlit Travel European (CWT) boss, is to take up his new position as the Chairman of British Airways' Global Travel Advisory Board.

Made up of twenty-three high-status travellers across a variety of markets, the board has been created to assess the carrier's potential new introductions-products and services-and to give market feedback from the traveller's point of view. This is a new development for British Airways, as they are eager to know how the passengers of their flights are feeling about their services.

Before retiring previously in the year, Mr. Richard Lovell was serving as the President for CWT in Europe, Latin America and the Middle East, Africa. He enjoyed his career with the company for 17 years.

He also worked as the President of the Institute of Travel & Tourism as well as the chairman of the Guild of Travel Management Companies. So, a lot of experience will go with the job of Chairman of British Airways' Global Travel Advisory Board.

Richard Tams, British Airways' UK and Global Corporate Sales General Manager, said, "We are delighted to welcome Richard as the new chairman of the Global Travel Advisory Board.

We set the board up to tap into the experience and knowledge of our frequent travellers. Their advice enables us to shape our business and provide the best service for our customers".

Passengers of British Airways would surely be happy to voice their feelings to the new Chairman.