The launch of the new website is supported by ebookers.com introducing a customer centric identity and the site's improved functionality.
Parent company Orbitz Worldwide has set a new position for the ebookers.com brand. Its significant investment created a new logo, reflecting the values of the company.
The re-brand, ebookers is supported by a multimedia campaign under the new strap line 'smart bookers are ebookers'. It was launched on 10th September that positions the brand as the choice for travel savvy customers.
"We know our customers are very travel savvy and so we are striving to provide a service and range of travel products that make it easier to get the holiday, flight or hotel our customers want", adds, Ciaran Lally, ebookers.com UK and Ireland MD.
Sardinia, Rome, San Francisco and Marrakesh have commissioned original photography. Trusted celebrity top Radio One DJ, Jo Whiley, who provides the voice-over for the radio advertisements, works with ebookers.com.
"'Smart bookers are ebookers' acknowledges people who are not only assured of a great deal but also join a community of smart holiday makers. This is reflected in the confident and intelligent tone of voice captured in the campaign execution", says, Warren Moore, Founding Partner.
European communications agency Pleon has introduced a strategic PR campaign. "Using the Smart Bookers concept we have introduced a unique positioning for ebookers to generate excitement around the re-launch. The PR consumer campaign includes press and online activity, as well as an influencer campaign with a difference"! comment, Cathryn Brannan, Account Director.
