Predicting the outcome of the launch of a new campaign targeting potential tourists to the country, Dubai hopes more people would book flights to the region to attend the emirate"s 2009 Shopping Festival.
Dubai"s Department of Tourism and Commerce Marketing (DTCM) is to launch the new initiative as part of its efforts to attract a swathe of new tourist arrivals to the country. The proposal features offering attractive discounts on hotel room rates by up to 40 - 60 percent in addition to reducing the cost of food and drinks by about 25 percent.
The campaign will stretch between 10th January and the middle of February, aptly coinciding with the Dubai Shopping Festival 2009.
Commenting on the future projection of this initiative, a DTCM press release stated, "Khalid Ahmed bin Sulayem, director general of DTCM, said that this campaign comes in the framework of promoting the emirate in all occasions and at all events throughout the year.â
During last month, Wataniya Airways announced that it would operate its first scheduled flights to Dubai on 24th January.
Kuwait"s first luxury full service carrier has planned to offer two daily flights to the emirate. The carrier has already started selling tickets in November for flights in the route.
