As part of an attempt to add to its environmental credentials, Dell will introduce its tree planting carbon offset programme for computer buyers in Australia by Christmas.
in January this year, the founder of the company Michael Dell launched the scheme 'Plant A Tree For Me' at the Consumer Electronics Show in Las Vegas.
The scheme allows computer buyers to participate by making payments towards an environmental charity to neutralise the carbon emission associated with the company's production of computers, monitors and other equipments.
For instance, US customers can pay $2 to neutralise the carbon cost of producing a notebook, or a comprehensive payment of $99 to cover the carbon emissions by that notebook over a period of three years, since that time. The programme has also been extended to Europe.
The scheme was not offered to the Australian buyers, but the company plans to have it in position by the end of the year, Paul McKeon, corporate communications spokesperson today revealed at the Influence Forum in the Hunter Valley.
The complexities of making selection for a local environmental charity to associate with caused the delay in the launch of the scheme.
The Conservation Fund and Carbonfund.org are managing the scheme in the US. Dell though about appointing the same companies for Australia, but established that local consumers would like an Australian charity to be associated with, McKeon added.
Dell has already been running a national take-back programme for PCs, and is contemplating other drvies including allowing organisations to return the packaging in which PCs are delivered for recycling.
