Industry analysts say that the principal reason for the success of Brussels airlines is that the carrier had managed to avoid the most competitive airports and has focused on the secondary hubs of some important cities of Europe. Most notably, with a successful track record, the airline could replace SN Brussels and Sabena.

For instance, Berlin is one good example to highlight the success story of Brussels airlines. Notably, among all the airlines operated from here, Brussels Airlines is the only carrier to serve the Tempelhof Airport, the historic airport of the German capital. This airport is all set to close down in the next three months. With all other commercial airlines having pulled themselves already out from this airport, Brussels airline is the only carrier to still continue its regular services between Berlin and Brussels.

Tempelhof Airport is the only airport located conveniently close to the city center of Berlin, proving to be highly convenient for busy business people who wish to avoid the lengthy commuting from either Tegel or Schoenefeld, the two main hubs of the city. Most notably, Brussels airlines enjoyed a successful monopoly on the Berlin-Tempelhof to Brussels route.

Over and above, the airline has also been avoiding a tough competition prevailing in some of the busiest hubs of Europe. The airline does not offer its services to Amsterdam or Paris, but operates bare minimum services the Brussels Airlines, with the strategy paying the airline a sum of €23.1 million as the profit in 2007.