Heathrow's second biggest airline, is introducing a new daily non-stop flight to London from Cairo on 4th November, 2007 whereby the carrier will be presenting its excellent services to Egyptian passengers including its diamond club drive.

Nigel Turner, CEO of bmi, said, "We are enthusiastic about starting our operations in Egypt and we look forward to building many partnerships along the way. bmi has already started by reaching an agreement with Egyptair allowing our valued customers the opportunity to use their frequent flyer cards on either airline".

bmi CEO added, "Commitment and quality are at the heart of bmi's core values and we are keen to implement them in this new exciting market".

Bmi's diamond club is available for all the customers of bmi. It includes 4 membership levels: blue, blue plus, silver and gold. Each level offers different advantages.

The benefits that the cardholders can ge include: making use of the elite lounge, accumulation of miles, complimentary food and drink onboard, exclusive online magazine and an online account and priority seating towards the front of the plane.

The earned miles can be spent on flights worldwide, car rental, hotel accommodation, gifts and other special offers.

Turner said, "We anticipate diamond club will be as successful in Egypt as it has been in the UK and we're delighted to offer such unique services to the Egyptian market".

"At bmi, our main objective is to offer premium service to both business and leisure travelers alike; diamond club is just one way we're achieving that goal", Turner added.