In a highly welcomed move, Blue Islands has declared its decision to introduce new ski routes from Southampton Airport. As per the announcement, it appears that the carrier, based in the Channel Islands, will start offering its flights to Zurich and Geneva from 26th October. The airline has stated that the two flights introduced in this route will be operated six days in a week between Sunday and Friday. It is said that the carrier will deploy a 31-seat Dornier 328 aircraft.

In a statement made regarding this route, Derek Coates, the chairman of Blue Islands, observed that the new routes would connect to Switzerland through Jersey.

He too stated that the airline had perceived the increasing demand in this route based on the analysis of market trends, wherein last year alone not less than 360,000 people flew to Switzerland through an airport other than Southampton. He added that the airline was positive the new route would prove  popular and highly profitable for the airline.

Coates noted in this regard, "This clearly demonstrates a demand for these destinations."

Paul Sabin, the managing director of Blue Islands, said the quality of the service from Southampton airport would help boost the popularity of the routes.

He said, "Along with our competitive fares and fully changeable tickets, Blue Islands offers the passenger the added benefit of a dedicated Southampton check-in desk and a Fast Track channel through security."