Birmingham welcomed over 30 million visitors last year, and is the city which can provide up to 17 million seats a year to see performances.

The cultural resurgence of Birmingham is thanks to world class settings, outstanding performers and creative artists who have practiced and work in the city.

The city is home to establishments such as Birmingham Royal Ballet and the City of Birmingham Symphony Orchestra and venues like the £35m renovated Town Hall and the nation's busiest theatre outside the West End Birmingham Hippodrome.

With the launch of a new three-year marketing and PR drive called Feel The Heat aimed to increase the city's cultural tourism, Marketing Birmingham is putting Birmingham's arts and culture in the spotlight is. The drive will raise the city's profile within the area, UK and globally as an impressive and lively arts hub.

Significant to new marketing campaign is a latest website, Visitbirmingham.com/arts where visitors can make a search to look  out what's on in Birmingham.

With visuals produced by McCann Erickson, the campaign features thermal imaging photography. Original shots of a ballerina, guitarist, individuals in an art gallery, an actor and a conductor will be used in regional as well as national adverts.

Neil Rami, Chief Executive of Marketing Birmingham, said, "The time is right for Birmingham to re-assert its cultural credentials. The city has the breadth, scale and quality of arts events to inspire residents and visitors alike, who can enjoy the arts offer all year round".