In a highly interesting move, British Airways has entered into a deal with insurance company Mondial Assistance to provide its customers the company's insurance cover during as the customers go ahead with the online booking process. As per the deal, the airline will offer a 'opt-in' step to insure as the passengers book their tickets via the portal www.ba.com to purchase their tickets online. 

Most notably, BA's bid to give a boost to its ancillary revenue coincides with a time when rocketing fuel prices are pressurizing the industry. The three-year deal will stretch itself across 18 different markets and will be the first in Bulgaria, Romania and Cyprus where services like Mondial's do not exist.

Explaining the unique features of this partnership, BA contracts manager Keith Vipan noted, "Through this partnership, we will be able to enhance the British Airways passenger experience and in addition, open up a new revenue stream revenue for the airline."

Steve Hook, director of corporate and travel for Mondial Assistance in the UK, added, "Providing travel insurance, including trip cancellation, lost luggage and overseas medical assistance is essential for an airline. Through our online platform, British Airways is now able to offer a complete solution."

The solution comes very handy for passengers travelling through Terminal 5. Quite a many observe that though late, such an arrangement shall prove to be a welcome initiative. This move shall further open gates to such initiatives in the airline industry.