According to a league table issued by NetCallidus, the Search Engine Optimisation (SEO) company, the website of British Airways-UK's flag carrier and one of the Europe's largest airlines-is the best performing UK airline website. This is a major award for British Airways.
Virgin Atlantic, UK's second larges carrier in terms of turnover is placed at fifth position in the table prepared by the analysts at NetCallidus on the basis of a comparison of airline companies' market share by turnover to online traffic levels.
The SEO company says that BA is the chief dog both in the virtual and in the real world: it has a turnover of £8,753 m, and its website is the UK's 139th most popular website according to Alexa.
easyJet is the third largest carrier with a turnover of £1,797 m and placed at second position by online claims. It is also the 149th favourite website in the UK.
There are some other websites that are included in the table:
TUI (thomson.co.uk), ranked third with a turnover £1017 m; Thomas Cook Group (thomascook.com), ranked fourth with a turnover of £1785 m; bmi (flybmi.com), ranked sixth with a turnover of £905 m; Jet2.com (jet2.com), ranked seventh with a turnover of £239 m; Flybe (flybe.com), ranked eighth with a turnover of £367 m; Monarch Airlines flymonarch.com, ranked ninth with a turnover of £445 m; and XL (XL.com), ranked tenth with a turnover of £325 m.
