An in-depth market survey in the rental industry conducted by Avis reveals that the choice to book for a specific make and model of car and price transparency are the most important factors that attract customers while they rent a vehicle. The survey collected the responses of over 2,000 customers across different sectors of the corporate, consumer and business travel arena. The survey results contain valuable insight into the crucial needs of the car rental users of these days.

The main focus of the respondents to the survey was their ability to choose the make and model of the car they rent, the clarity of the condition of the vehicle at the end of the rental contract and the transparency of the rental price. About 65% among the renters were glad about knowing the final price they need to pay before renting out. Around 62% told getting the all-in price was their crucial concern. However, over 50% felt their ability to choose a particular make and model of the car while renting was also an important factor.

Daniel McCarthy, Commercial Director, Avis UK remarked, "The survey provides a valuable insight into what customers see as their biggest priorities through the rental car process. This gives us valuable feedback so we can stay tuned into what our customers expect from the Avis brand."

To simplify the process of renting for its customers, Avis has launched its clear and transparent rental agreement across Europe in addition to a revolutionary Rapid Return service.