Having conducted a study of 2008 Current and Future Technology Use in the Hospitality Industry, the American Hotel & Lodging Association (AH&LA) has recently announced its findings. The study was funded by the American Hotel & Lodging Educational Foundation (AH&LEF), which is the not-for-profit affiliate of AH&LA. Analysing the top areas of information technology (IT) popularly implemented at hotels, the study also quantifies increased customer demand thereby motivating hoteliers to improve their product with new and innovative range of amenities and programs.  
 
Most responding properties clearly agreed that IT is highly important for enhancing customer satisfaction (82.4 percent). In addition, enhancing employee efficiency was rated 79.9 percent) and generating revenue was rated 71.3 percent. Over 82 percent of respondents noted that Wi-Fi services were among the IT system that guests highly care about. Notably, eighty-six percent of responding hotels already provided Wi-Fi services, while the rest had concrete plans to offer the same within the next five years. Following Wi-Fi, the other important amenities preferred by customers were in-room entertainment systems and airline check-in kiosks, with 48 percent and 38 percent of respondents respectively.

AH&LA President/CEO Joseph A. McInerney, CHA observed, "Results of this study indicate hoteliers are critically monitoring and taking action to fulfill their guests' wants and needs as the average consumer gets more and more tech-savvy. During the past decade, advancements in IT have significantly shaped the way the lodging industry plans, controls, and manages operations in all segments of the hospitality community."